By Julie Escobar
Savvy agents today are leaving their solo paths to join forces with colleagues they know and trust to create powerful teams that allow them to grow faster, produce more and leverage their synergy for a powerful market share advantage. Getting started isn’t always the easiest thing in the world to do. Big questions come into play such as: How to create a brand that works? How to make sure there’s equity? How can everyone help make the team stronger?
Let’s take a look at four things that are important to consider when choosing your team branding.
- Incorporating bigger brands: Many of today’s teams belong to a bigger franchise or large independent company. Leveraging that established brand while still creating a presence for your team can be tricky. First, you’ll want to work with a professional designer that can help you adhere to the guidelines set by the bigger brands and who can help you find creative ways to successfully blend the two.
- Create a team logo. Many teams start creating their brand just by including a group photo of their team. That’s great if you are happy with keeping your team the size that it is and not making a lot of changes in the foreseeable future. However, many teams find their group growing at a quick clip, necessitating more buyers’ agents for example, or experts in different fields such as short sales or foreclosures. A logo that represents the whole of the team is a smart strategy if there is a chance for rapid growth so that you do not have to re-brand with every team addition. Again, don’t try to go it alone. You can get a graphics professional to help you create a look and feel that’s representative of your team that can be both timely and grow with your business.
- Consider your message. Too often, teams just use the first tagline or team name that comes to mind – but as with any smart business branding strategy – the first thing to consider is the customers you both represent and those you would like to attract. Remember – people subscribe to the WIIFM (What’s In It For Me?) mindsets – so be sure to speak to the niche market that you’re looking to attract when developing your tagline. For example – while it may be important to YOU that you’re all million dollar agents – the potential customer may not even know what that means.
- Be consistent. Once you have your brand identity – create a postcard and follow-up campaign which mirrors your team’s strengths and target market. By consistently touching the folks on your team’s sphere of influence and targeted prospect list at least ever 21-30 days – you’ll boost your brand awareness exponentially. Couple that with blocked out prospecting time to follow up and you’ll watch your team’s success rate skyrocket.
If you’re building a team in your office – kudos to you! We’re always here to help! If you need professional graphics design help, check out our friends at www.thegraphicdesignpeople.com – or give them a shout at 1.866.646.6296 and they’ll steer you in the right direction.
To get help deciding on a campaign that is right for your team, call our inside marketing team at 866.405.3638. They’re experts at helping agents match their message to their market segments! Also, be sure to follow us on Facebook for all the tips and tools for staying on top in your market at