By Julie Escobar
You’ve probably seen the commercials, gotten the mail and heard the buzz about Every Door Direct Mail™ – the new service from the post office that quite literally puts your message IN EVERY DOOR, in the hands of EVERY CUSTOMER, EVERY TIME for 14.5 cents postage per piece.
WOW! And what’s really great? Is from what I’m hearing – it’s VERY good news for real estate professionals. There’s no doubt. It’s a COMPETITIVE MARKET. And building your BRAND, INCREASING your CUSTOMER BASE and beefing up your BOTTOM LINE isn’t easy. We know.
Agents are asking big questions about how to effectively reach out and build a book of business. They want to know — how do you do it WITHOUT a MAILING LIST? How do you do it WITHOUT breaking the budget? How do you do it WITHOUT missing a potential customer? How do you break into a NEW neighborhood (AFFORDABLY)?” And of course, How do they do it CONSISTENTLY? That’s really always been the problem right? Showing up once is easy. Staying top of mind – THAT’S NOT so simple, is it? How do you consistently TOUCH your prospect-base month after month without it costing you an arm and a leg?
Well, you probably know I’ve always been a fan of direct mail – ESPECIALLY in today’s market because there’s way less competition in that mail box! But frankly, standard postage rates are a little pricy for a lot of agents. Especially those getting STARTED or RESTARTED in this business. But 14.5 cents? That’s a number a lot of agents can get behind.
Back in the ‘day’ I remember we were told that if you were the ‘Neighborhood Specialist,’ –if you farmed an area with at least 300-500 homes, that we could make a lot of money. And agents are STILL capitalizing on farming today – but how right? Are you going to knock on all those doors? (Truth is – I was not a good “door knocker.” Don’t tell anyone!) And there’s email, but that has its own challenges, and social media – but there are a lot of agents who still struggle with that. Then of course there are phone calls – but there’s the DO NOT CALL. It’s always something right? That’s what makes this new tool really ideal. It’s inexpensive, SATURATES a market area and connects with people in a way that, frankly, studies are showing they want to connect.
Here are some interesting stats…
- 79% of consumers say that they open and review their mail EVERY DAY!
- 49% of consumers actually PREFER to receive offers and coupons IN THE MAIL.
- And…according to the USPS™ - the most DEDICATED mail readers are WOMEN ages 35-49. (Coincidentally – that’s one of the HOTTEST TRENDING demographics for HOME BUYERS in recent years! Hmmm… That’s interesting-right?)
- 79% OPEN their mail DAILY!
I’m thinking that’s got direct mail’s name all over it – especially if you can get it for 14.5 cents and you can blanket an area. Now I’m NOT saying give up the email, or the social media (you know I’m not going to say that!) or your referral calling or your meet and greets with clients. The truth is today you need to be doing it ALL. The post office has just made the ‘send something’ portion of that equation a little easier on the wallet.
And the really cool thing is that you can take a cue from our friends from Texas and GO BIG (not go home!) The 14.5 cents covers pieces as large as 12 x 15! For the same price as a postcard or flyer! How cool is that? Agents are sending open house flyers, newsletters, brochures, even booklets! And they literally hit every mailbox in an area.
And as part of a team who does love a cutting edge – ProspectsPLUS! has just made it super simple to get in on the excitement! We can do all of it or part of it or whatever you like! And we’re thrilled to be able to offer this extremely affordable service at a time when agents are watching every marketing dollar.
We’ve got cool free templates you can use, or an easy upload if you want to just send us something you create and we’ll print it up for you and get it all ready to go! Easy, breezy and inexpensive! How’s that for a combo platter?
Learn more about ProspectsPLUS! all new Every Door Direct Service – click here now.
And it’s new – I know – so there are bound to be some questions. How do you choose a route? What size do you pick? How do you create something? No worries. We’ve got your back.
Call our team today at 866.405.3638 today to speak with one of our EDDM™ Specialists. (It helps for you to be in front of your computer so that you can easily see which carrier routes make the most sense for you.) We can walk you through the whole shebang!
It’s going to be VERY cool! So learn all about it today!